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Tuesday, July 19, 2011

Au Revoir et Merci

It's been a pleasure working with my team @adevergilio @davecpcsolution on the Liberty at Home project.  I've put together a "final thoughts" document, which I hope will help in the upcoming weeks.

Send Katie the screenshot of the traffic sources so she can make marketing decisions.

Use separate phone numbers for online and newspaper print ads (Thanks, Bud!).  This is the easiest way to know which advertising efforts are producing results - conversions equal a call in.

Use new template as a guide for website and each landing page.  Why?

  1. Clear and concise, follows example of medicare.gov
    1. large buttons and words
    2. blues and greens for calm

     2.    Prominent calls to action, follow best trends of similar businesses
    1. prominent phone numbers
    2. easily navigable links
    3. use lists and succinct wording -  less paragraph styling
    4. coupons are popular and could help bridge price gap on some services
*Some notes on the landing pages:  
    • Each service requires it’s own landing page.  
    • The information landing page (checklist and doctor questions can share a page) needs content to cross sell tangible services.
      • If budget is an issue, double-up the lesser items and separate pages for the imperative sells.
Create and facilitate an email marketing campaign with your current client base.  This will keep your customers engaged with your organization.  
  • Monthly newsletters or digital copy of printed columns
  • Blog or special interest information
  • Success stories, compassion pieces
  • Special offers, new services, etc.
That's  how I see it.  Best of Luck!


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